The concept was to create a place where the worship was to pay tribute to the flavor. We create “El Templo del Sabor” (Flavor Temple).
In every temple always there´s anyone to pay tribute to. Here in El Templo del Sabor the almighty was a fairy called “LA Toda Poderosa”. A a 3D character that interacts with the host.
The Altar was a stage mapping. The first impression it looks like a Altar and then it transforms in many diferent kitchens, colorful and curiously.
Eve: Launching Adobo y Sazonatodo de Maggi
Place: Caracas, Casa Chateau
Produced: By citrusbros
Our client requested an on-line campaign where Pepsi consumers could download tracks from the latest Caramelos de Cianuro CD via cell phone or through the web.
We developed a QR code that could be read by either cellular phones or webcams.
The QR code was adapted to the curvature of three different bottle sizes (600ml, 1.5 liter, and 2 liter), and tested extensively. Then, we developed a platform that was able to discriminate if the download was to a mobile device or to a computer.
The web site and the wap site were developed with options so the consumer could download only one track, the full CD, or download later from a computer. Additional features such as screen savers and other visual elements were also incorporated. Other elements such as a Television ad, and on-line ads provided further promotional support.
The campaing, originally planned for a total of 100,000 downloads, reached 1.6 Million downloads within 15 days. A first of its kind in this market, this campaign provided a friendly and intuitive experience for the Pepsi consumer.
The success of the Pepsi QR campaign was such that it even became a case study for Pepsi Latin America
Agencia: Talent Warehouse
Productora y desarrolladora: By citrusbros